Monday, February 9, 2009

MAC Hello Kitty & Kitty Couture Part 4


YAY! MAC HELLO KITTY GOES ON SALE ONLINE TOMORROW!! - So I thought I would post an interesting article I saw. Read on:

MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection.

The line will arrive on MAC’s Web site Feb. 10, in North American stores on Feb. 12 and into overseas stores in March.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. “She may not have a mouth, but she’s going to sell a lot of lipstick,” cracked Demsey, noting that a waiting list for the items will go live on Jan. 7 at

“To me, MAC Hello Kitty embodies the ultimate beauty icon,” said Jennifer Balbier, senior vice president of product development for MAC Worldwide. “She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers. We wanted to reflect that through a sweet side, but also something slightly mischievous when it came to the colors. I started out by creating a palette of pinks, since they fit and always trend well in the spring. And this look is so much about the eyes that we did two eye shadow quads.” The Lucky Tom quad has violet blue, brown, gold and pink-coral shades, while the Too Dolly palette has mint, blue-silver, pale pink and magenta shades.

“We incorporated glitter eyeliners because she loves anything that twinkles, and we took the coral and hot pink theme and did pretty, poppy [colored] blush,” added Balbier.

While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners.

The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.

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